What is litho printing?
Offset lithography printing, simply referred to as litho printing, is a sought-after, high-quality printing service designed to be the most effective method for businesses to create all the paper materials they require.
Separate plates print different colours onto the paper – unique colours to match your branding, like metallics and neons, can be produced on individual plates to create a higher quality and distinct finish. Litho printing is typically used on longer runs that do not need to be personalised further throughout the process. It also produces high-quality products at a lower cost the more sheets it’s used for.
Litho printing is ideal for:
- Magazines
- Brochures
- Catalogues
- Newsletters
- Other direct marketing collateral
What are the advantages of offset lithography printing?
Litho printing uses more resources and is a longer process than digital, however, it comes with its own array of advantages that make it worth a look for your next print run.
- Printing is not limited to standard 4 colours; specific metallics and shades can be added where needed.
- It is cheaper per sheet than digital in longer runs.
- The colour quality is superior thus resulting in a smoother more accurate reproduction of the original image.
- Litho printing can support much thicker paper, typically up to 1000gsm, meaning it feels better in the customer’s hands.
- Litho printed materials can have a UV varnish added for extra protection and quality.
Whatever your printing needs, don’t hesitate to contact us today and speak to one of our experienced account managers to see how Pepper can help your business with its digital printing needs.